Netflix is set to release an exciting new sports docuseries centered on the Dallas Cowboys, bringing fans an in-depth look into the history of one of the NFL’s most iconic and valuable franchises. This documentary will be produced in collaboration with Skydance Sports, NFL Films, and Netflix, and it is directed by Chapman Way and Maclain Way, the duo behind the hit Netflix series *Untold*. Both Way brothers will also serve as executive producers, alongside key figures from NFL Films and Skydance Sports, including Keith Cossrow, Ross Ketover, Ken Rodgers, David Ellison, Jesse Sisgold, Jon Weinbach, and John Skipper of Meadowlark Media.
The documentary will focus on the Dallas Cowboys’ rich history, with particular emphasis on their journey from 1989, when the team was acquired by Jerry Jones. Jones has since served as the team’s president and general manager, overseeing major decisions that have shaped the Cowboys into a global sports brand. The series will delve into key moments in the franchise’s history, especially highlighting their remarkable run in the 1990s. After Jones purchased the team, the Cowboys immediately entered a period of dominance, winning three Super Bowls in just four years. Their first Super Bowl victory came in 1992, when they defeated the Buffalo Bills in Super Bowl XXVII. The following year, they won Super Bowl XXVIII by defeating the Bills again, solidifying their dominance. Their third Super Bowl victory in the span of four years came in 1995, when they triumphed over the Pittsburgh Steelers in Super Bowl XXX, marking their fifth championship title.
Despite their success in the 1990s, which cemented their place as one of the most dominant teams in NFL history, the Cowboys have not managed to replicate that success in the years since. Despite being the wealthiest and most valuable team in the NFL and the world, the franchise has not seen a Super Bowl victory since 1995. This paradox of financial success paired with on-field struggles will undoubtedly be a central theme of the documentary, as it will explore how the Cowboys have continued to invest heavily in talent, coaching, and infrastructure without securing a championship in nearly three decades.
The untitled docuseries will offer a comprehensive look at the Cowboys’ attempts to build championship-winning teams, focusing on the team’s ongoing quest for success in the modern NFL. The documentary will feature interviews with key figures in the Cowboys’ history, including former players and coaches like Jimmy Johnson, who played a major role in building the team’s dynasty in the 1990s, and Barry Switzer, who succeeded Johnson and led the team to a Super Bowl victory in 1995. Fans can also expect to hear from some of the Cowboys’ most famous supporters, including former President George W. Bush, a well-known Cowboys fan, and Phil Knight, the co-founder of Nike, a brand that has been closely associated with the team.
While the docuseries will undoubtedly focus on the Cowboys’ historical success and struggles, it will also highlight the broader cultural significance of the team. Known as “America’s Team,” the Cowboys have become a symbol of the NFL, boasting one of the most passionate fan bases in professional sports. The series will likely delve into the team’s cultural impact, both on and off the field, exploring how the Cowboys have maintained their global brand appeal despite their mixed on-field results. From their iconic star logo to their role in the development of NFL merchandising and branding, the Cowboys’ influence extends far beyond the game itself.
There has yet to be an official release date for the documentary, but fans can expect the series to drop sometime in 2025. This highly anticipated docuseries promises to be a must-watch for both casual fans and die-hard supporters of the Cowboys. Through exclusive interviews, behind-the-scenes footage, and a deep dive into the team’s past and present, the series will give viewers an unparalleled look into the rise, fall, and ongoing reinvention of one of the NFL’s most storied franchises. Whether you’re a long-time fan of the Cowboys or simply a sports enthusiast, this documentary will offer a unique and comprehensive perspective on the franchise’s complicated legacy.
