Revamping the Grand Slam of Curling: A New Era for Fans
The Grand Slam of Curling has kicked off its new season with a refreshed look and enhanced viewing options, addressing long-standing concerns of curling enthusiasts. This significant overhaul comes after The Curling Group, led by Nic Sulsky and Mike Cotton, acquired the series from Sportsnet in April.
Veteran skip Brad Gushue welcomed these changes, emphasizing the need for curling to be more accessible to fans. “I think the Grand Slams stayed a little stagnant in the last probably five or 10 years,” Gushue said in a recent interview. He highlighted the importance of live TV coverage, acknowledging fans’ complaints about limited viewing options.
The HearingLife Tour Challenge, which commenced on Tuesday, marked the beginning of this new era. One of the notable improvements was the live online streaming of all Tier-1 games at the Bell Aliant Centre in Charlottetown. This move addresses a long-standing grievance of curling fans, who previously had limited access to the first two days of competition and non-feature games.
The Curling Group’s acquisition of the Grand Slam series has brought a renewed focus on enhancing the viewer experience. The group’s leadership, comprising Sulsky and Cotton, brings a wealth of experience in sports marketing and gaming. Their expertise is expected to revitalize the series and attract new fans.
The improvements introduced at the HearingLife Tour Challenge are just the beginning. With The Curling Group at the helm, fans can expect more exciting developments in the future. As Gushue noted, “We’re gonna fix it in no time… our fans deserve it.”
The Grand Slam of Curling’s new era promises to deliver a more engaging and accessible experience for fans. With live online streaming, improved viewing options, and a renewed focus on innovation, the series is poised to attract new audiences and reinvigorate the sport. As the season unfolds, fans can look forward to a thrilling ride, with The Curling Group driving the changes that will take the sport to new heights.
