Legendary Coach and Athletic Director Bill Battle Passes Away at 82
The world of college athletics is mourning the loss of a true legend, Bill Battle III, who passed away on Thursday at the age of 82. Battle had a storied career that spanned over five decades, leaving an indelible mark on the University of Alabama, the Southeastern Conference (SEC), and the world of college athletics.
Born in Birmingham, Alabama, Battle was a three-year starter for the Crimson Tide under the legendary coach Paul “Bear” Bryant, helping the team win its first national championship in 1961. After his playing career, Battle went on to become a successful coach, serving as an assistant at Oklahoma and Army before becoming the head coach at Tennessee in 1970.
At just 28 years old, Battle became the youngest head coach in the country at the time. During his tenure at Tennessee, Battle compiled a 59-22-2 record, winning four of five bowl games. He also made history in 1972 by naming Condredge Holloway as the Volunteers’ starting quarterback, making him the first Black player to start at that position for a Southeastern Conference team.
In addition to his coaching career, Battle was also a pioneering figure in the business of college athletics. In 1981, he founded the Collegiate Licensing Company, which revolutionized the way colleges and universities managed their intellectual property and licensing agreements. Battle served as the company’s president and CEO until 2002.
In 2013, Battle returned to his alma mater as athletic director, a position he held until 2017. During his tenure, the Crimson Tide won three national championships, and Battle played a key role in shaping the university’s athletic department.
Battle’s legacy extends far beyond his impressive resume. He was a true leader and innovator who helped shape the world of college athletics into what it is today. His commitment to excellence, integrity, and inclusivity inspired countless athletes, coaches, and administrators throughout his career.
As news of Battle’s passing spread, tributes poured in from across the college athletics community. Alabama athletic director Greg Byrne praised Battle as a “true visionary” who “excelled in so many areas.” SEC commissioner Greg Sankey hailed Battle as an “innovative leader” who “loved his family and was committed to the special opportunities presented through intercollegiate athletics.”
In a separate development, Alabama A&M linebacker Medrick Burnett Jr., who was hospitalized with a head injury suffered in an October game, is reportedly in stable condition, contrary to earlier reports that he had passed away.
As the college athletics community mourns the loss of Bill Battle, it also celebrates his remarkable life and legacy, which will continue to inspire generations of athletes, coaches, and administrators to come.
