Ohio State University’s Athletic Program Valued at $1.32 Billion
In a remarkable turn of events, Ohio State University’s (OSU) athletic program has been valued at a staggering $1.32 billion, according to a report by boardroom, a sports, media, and entertainment brand co-founded by NBA superstar Kevin Durant. This valuation solidifies OSU’s position as the most valuable college athletic program in the United States.
The report, which cited CNBC, highlighted the massive media rights deals secured by OSU, as well as its large alumni and fan base, booster donations, and impressive attendance turnouts. In 2023, the university generated a record revenue of $279,549,337, with $73.3 million coming from ticket sales, including $64.3 million from football alone.
This achievement is a testament to the exceptional leadership of Ryan Day, OSU’s head coach, who has led the Buckeyes to several impressive victories, including three double-digit wins against top-10 teams, such as unbeaten and top-ranked Oregon.
The valuation of OSU’s athletic program surpasses that of other prominent universities, including the University of Texas at Austin ($1.28 billion), Texas A&M University ($1.26 billion), University of Michigan ($1.06 billion), and University of Alabama ($978 million).
The ranking is based on various factors, including revenue generated from ticket sales, merchandise, and media rights. The massive media rights deals secured by OSU and other top universities have significantly contributed to their high valuations.
The success of OSU’s athletic program is a result of the university’s commitment to excellence in sports, as well as its strong brand and loyal fan base. The program’s valuation is expected to continue growing, driven by its success on the field and its ability to attract top talent and secure lucrative media rights deals.
In conclusion, the valuation of Ohio State University’s athletic program at $1.32 billion is a remarkable achievement that reflects the university’s commitment to excellence in sports. The program’s success is a testament to the exceptional leadership of Ryan Day and the university’s strong brand and loyal fan base.
