South Carolina quarterback LaNorris Sellers is stepping into the national spotlight not just for his performance on the field, but also for his latest off-I’llthe-field venture. The Gamecocks are preparing for their second season with Sellers leading the offense, and expectations are high. After guiding the team to an impressive 9-3 regular season, Sellers has emerged as one of the top quarterbacks in the country heading into the new season. With that success comes increased pressure—but also unique opportunities.
One of the most exciting of those opportunities is Sellers’ new Name, Image, and Likeness (NIL) deal, which sees him immortalized as a custom action figure. Through a partnership with Collegiate Legends, Sellers is now the face of a collectible figure designed to celebrate his athletic achievements and growing influence in South Carolina football. The action figure is currently available for pre-order at a price of $99.99 and is already generating buzz among fans and collectors.
But this isn’t just another commercial deal for Sellers. Known for his desire to give back to the community, he has made it a priority to use his NIL platform to make a positive impact. As part of the agreement with Collegiate Legends, Sellers will be donating action figures to a group of local children, offering them more than just a toy—he’s giving them a symbol of inspiration and connection to the team they love.
“This is more than just a toy – it’s a celebration of Gamecock greatness,” said Holly Tanory, president of Collegiate Legends. “LaNorris Sellers represents the future of South Carolina football, and we’re honored to capture his rising legacy in this collectible. Partnering with Gamecock Traditions allows us to connect with one of the most passionate fan bases in college sports and deliver something truly meaningful for collectors, young fans, and alumni alike.”
This partnership reflects a growing trend in college sports, where athletes are leveraging their personal brands to build relationships with fans and contribute to their communities. For Sellers, the deal is not only a testament to his rising popularity but also an opportunity to share his success in a tangible, meaningful way.
Fans of South Carolina football, memorabilia collectors, and young admirers now have a unique opportunity to own a piece of Gamecock history while supporting a player who exemplifies leadership both on and off the field. The action figure symbolizes more than athletic skill—it embodies community values, pride in tradition, and the promise of what lies ahead for South Carolina football with Sellers at the helm.
As the new season approaches, all eyes will be on LaNorris Sellers—not just for his performance under center, but also for the way he continues to shape his legacy beyond the gridiron. With initiatives like this, Sellers is showing that greatness goes beyond stats and scores; it’s also about heart, leadership, and giving back.
