In a move that electrified Auburn fans across the country, the University has officially named Carnell “Cadillac” Williams as the next head coach of the Auburn Tigers football program — making history as the first Black head coach in Auburn football history and solidifying his place as one of the most beloved Tigers of all time.
The announcement came after weeks of speculation following Williams’ successful stint as interim head coach, where he brought passion, pride, and grit back to the sidelines in a way that deeply resonated with fans, alumni, and players alike.
“Carnell Williams is Auburn,” said Athletic Director John Cohen. “He’s played here, he’s bled for this program, and he understands what it means to wear that jersey. He’s more than earned this opportunity — he’s built for it.”
Williams, a former All-American running back and first-round NFL Draft pick, was a legend on the field in the early 2000s. His powerful running style and leadership helped Auburn reach a perfect season in 2004. After nearly a decade in the NFL, Williams returned to his alma mater as a running backs coach, where he quickly became a player favorite and symbol of Auburn’s proud football tradition.
As interim head coach in 2022, Cadillac reignited the energy in the locker room and among the fanbase, delivering emotional pregame speeches, empowering players, and restoring belief in Auburn football. His authenticity, raw emotion, and love for Auburn created viral moments that captured national attention.
“I’m humbled. I’m grateful. And I’m ready,” Williams said at the official press conference. “This isn’t just a job — this is personal. Auburn changed my life, and now it’s my mission to pour everything I’ve got into leading this program.”
The news set Auburn Twitter ablaze, with alumni, former players, and even rival fans praising the decision. Fans flooded social media with the hashtag #CadillacEra, sharing emotional messages, highlight reels, and photos of Williams from his playing days to his sideline moments as a coach.
Current players echoed the sentiment, calling Williams “a coach who truly believes in us” and “the definition of Auburn family.”
Recruiting analysts already project a positive impact, noting Cadillac’s reputation as a player-first leader and a respected name in SEC circles. Sources inside the program say he’s expected to retain much of the current staff while bringing in new energy and support around NIL development and player wellness.
The official ceremony to introduce Williams will be held at Jordan-Hare Stadium, open to the public, with a “Cadillac Walk” planned before the event — a twist on the traditional Tiger Walk, symbolizing a new era led by a man who has walked the very same path.
From gridiron greatness to sideline leadership, Carnell “Cadillac” Williams has come full circle. And now, with his hands on the wheel, Auburn fans are ready to ride with him into the future.
